2.5 A Tour of the Form 10-K: The Structure
			The following figure shows 
			a sample of the 10-K items as reported by Amazon.com. 
			We will highlight some of the important Items from an 
			accounting and financial analyst perspective. The structure is 
			mandated by the SEC for publicly held corporations. 
			As a result, the same format applies to any public 
			corporation:

			From the point of view of 
			Financial Statement Analysis and Valuation, the following items are 
			important:
			
			·        
			
			Item 1 describes the 
			business model and strategy. 
			We described these in the introduction, and will return to 
			this in Chapter 3.
			
			
			o  
			
			Item 1A identifies all the 
			major risks faced by the company. 
			Unfortunately, it does not indicate the likelihood of the 
			risks but it does provide an exhaustive list, given potential 
			regulatory penalties faced by management today.
			
			·        
			
			Item 7 contains information 
			that cannot be found in the financial statements. 
			This item is intended to cover favorable and unfavorable 
			trends or events relating to liquidity, capital expenditures, 
			financing and operations. 
			We will give examples of this below
			
			·        
			
			Item 8 contains the four 
			major statements: the income statement, the balance sheet, the 
			statement of shareholder’s equity, and the cash flow statement. 
			We describe these in detail in the next few sections of this 
			chapter.
			
			·        
			
			Item 9 contains the 
			Auditor’s Report.  This 
			is a statement from the independent auditors on whether or not the 
			financial statements “present fairly, in all material respects, the 
			financial position” of the company. 
			
			
			
			o  
			
			An
			unqualified report states that the major financial statements are 
			fairly presented in all material respects and are in compliance with 
			GAAP.
			
			
			o  
			
			
			 A
			qualified report which 
			uses the language that except for certain items, the report is 
			unqualified.
			
			
			o  
			
			An
			adverse opinion is given if departures from GAAP are numerous. 
			
			
			
			o  
			
			A
			disclaimer of opinion can be issued which effectively means the 
			auditor is unable to form an opinion.
			
			
			o  
			
			An example of an auditor’s 
			report is:
			

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